New research by The PRRO Group found that many international e-tailers are failing to convince UK consumers to commit to a purchase on their websites. In fact, its study of 1000 UK online shoppers revealed that 64% of 18-24 year olds abandon their purchase solely due to the payment process presented to them.
According to the findings, 15% of respondents claimed that their preferred payment option not being available was the main reason they do not buy from online retailers overseas. A further 11% stated that an overcomplicated payment process is why they abandon baskets at the checkout.
Over half of those surveyed have attempted to buy online overseas, so the latest statistics will prove concerning to those retailers attempting to crack the UK market. Additional findings by eDigitalResearch claim that 60% of those who shop at international e-tailers do so due to reasonable prices and availability, so there’s no denying that UK customers certainly present a great opportunity for these businesses. However, until consumers feel completely confident with the payment processes of these websites, it seems likely that retailers overseas will still face some barriers in converting UK browsers to buyers.